December 30, 2006
This year's Lexus commercials represent everything that is wrong with suburban America. I cringe every time I hear that woman say, "I did ask for something... shiny!" Someone please assure me that people like that don't really exist: people who will do whatever it takes to outdo their neighbors.
I'm not the only one who thinks the Lexus commercials are disgusting.
It is pathetic to try to persuade consumers that they will feel better about themselves if they own a luxury vehicle.
I think a more effective campaign would be to focus on the aspects of the car that differentiate it from other brands. Lexus is good enough to sell cars without resorting to desperate measures of persuasion.
Garmin is also using a similar message this year.
Implications that you will end up in a bad neighborhood with a strange white man with no teeth wearing clothes from the late 1800s leering at you. Haven't YOU found yourself lost and threatened by Mozart's cousins on a snowy night? This happens to me all the time!
This one takes the cake as the lamest attack ever on the insecurity of middle class females. A woman driving a large SUV (why is she not talking on her cell phone like all the other women driving huge SUVs?) is using a Garmin to find a salon so that she can wax her unibrow. Just think what would happen if you couldn't find the salon and didn't have your unibrow waxed in time for the holidays? OH, THE TRAGEDY!!! NEVER LET IT HAPPEN TO YOU!!!
Posted by megabeth at December 30, 2006 11:49 PM
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